An i-deas company...
We create and facilitate the creation of cross-media content using a variety of approaches and techniques. We do this alongside broadcasters, games companies, advertising agencies, architects, educationalists and artists. And we do it by mixing a variety of tools (Second Life, Machinima, videogames, sensors, Web), which we combine with a strong focus on the user/audience.
A brave new world
The advent of new platforms and new user habits have opened a world of opportunities...
But that doesn’t mean that audiences are the only ones that get to have all the fun! These new opportunities might empower media and art practitioners with means to create new types of content and in new exciting ways...